Welcome to the BWCAW blog of Ely Outfitting Company and Boundary Waters Guide Service!

See our websites at ElyOutfittingCompany.com and BoundaryWatersGuideService.com.

We are a Boundary Waters canoe trip outfitter, Quetico outfitter, and guide service in Ely, Minnesota. This Boundary Waters blog shares photos, stories, humor, skills, and naturalist insights from guiding in the Boundary Waters Canoe Area Wilderness (BWCAW).

Most entries are from our founder and head guide, Jason Zabokrtsky. He is the Boundary Waters Blogger.

Wednesday, April 6, 2011

Announcing "Ely Outfitting Company"

We are happy to announce that "Border Lakes Outfitting Co." is now "Ely Outfitting Company" (www.ElyOutfittingCompany.com). Our guide service is still "Boundary Waters Guide Service."

Our new outfitting name makes it clear that we are based in Ely, Minnesota, and provide BWCA and Quetico canoe trip outfitting services for friends and families. "Ely Outfitting Company" is a brand new name to the area, and we look forward to it becoming synonymous with quality canoe trip outfitting services in Ely. Our current guests need not do anything related to their reservations. And all of the people you've come to know are still here and providing the same worldclass service and quality outfitting equipment. This is a name change only.

It is somewhat bittersweet for us to say goodbye to the Border Lakes Outfitting name. The name had a long tradition - stemming from the 1920s. However, times change. In the twenties, people commonly referred to this region as the border lakes. The term remained while one of my personal heroes, Ely environmentalist and author Sigurd Olson, owned Border Lakes Outfitting in the 1930s. That dramatically changed with the passage of the Boundary Waters Canoe Area Wilderness Act in 1978. After the Act, people began to more commonly refer to this area as the Boundary Waters. Over the last thirty years, the border lakes term has mostly disappeared, and been replaced with Boundary Waters. Because of this change, some guests found the Border Lakes name confusing, and we hope to clear up that confusion with our new brand.

Ely, Minnesota, is the canoe capital of the country and the foremost launching point for trips in the Boundary Waters Canoe Area Wilderness. Frommer's Budget Travel recently recognized Ely as the Coolest Small Town in America. In short, Ely, Minnesota, is the ideal location for friends and families to start their Boundary Waters canoe trip adventure. We are also investing in Ely through our recent purchase of in-town real estate. We will be developing the new property for the long-term home of Ely Outfitting Company and Boundary Waters Guide Service.

Please update our new contact information. We will be transitioning our email addresses to info@elyoutfittingcompany.com during 2011. Our phone number remains the same.

Thus, the sun sets on our use of the name Border Lakes Outfitting Co., and the sun rises on "Ely Outfitting Company." Thank you for your understanding, and all of your support as we grow and serve you better than ever.

2 comments:

Michelle said...

I like the new name!

Jason Zabokrtsky said...

Thank you, Michelle! We're looking forward to sharing a fun Boundary Waters canoe trip with your awesome family this July!